3 Types of Clients [Podcast]

Have you ever wondered why your presentation isn’t generating enough clients (more specifically, enough of the RIGHT clients)?

Or … Maybe you’re not presenting yet, but are ready to, and are wondering how to create a presentation that attracts the right clients?

Listen to today’s podcast to find out why.

CLICK Play To Listen …

Or Download mp3

Highly Committed Clients want to run up the hill

 

NOTE: This podcast uses “Relationship” examples, but applies exactly the same way to HealthPreneurs.

2 KEY MISTAKES

MISTAKE 1 – You’re Talking To The Wrong People

In any audience, there are 3 levels of client readiness.

There are:
A) Knowledge Seekers (The biggest group)
B) Do It Yourselfers (Eventually your biggest income generators)
C) Highly Committed Clients (Your premium clients)

… Q. Which should you focus on in your presentation?

… (It’s NOT who you think!)

It’s critical to understand which group you should focus on, what their psychology is, what language to speak … so the RIGHT ones hear you and step forward.

MISTAKE 2 – Being Too Vague With Who It’s For

For example, in the world of coaching, you might think focusing on Relationship Coaching is being specific. It’s not. It’s too vague.

You can break down Relationship Coaching in to 3 specific groups, each with their own problems, challenges, desires, language, and needed solution.

There’s a BIG difference between:

A) Saving Your Relationship (for people IN a relationship)
B) Break Up Recovery (for people whose relationship ENDED)
C) Dating/Find Your Soul Mate (for lonely single people ready for a NEW relationship)

Each of these 3 groups is a TOTALLY different niche. You need to be THAT specific when you create your presentation and solution.

FREE MASTERCLASS

5 Key Steps To Filling Your Health Coaching Business
With Highly Committed Entrepreneur Clients
(Without Begging Or Selling Yourself Short)

www.discovergrowth.com/masterclass

 

Talk to you soon!

Mark


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